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How to Maximize Subscription Marketing Efforts

According to research from McKinsey & Company, 15 percent of Internet consumers have become members of at least one subscription service in 2018. The consulting firm also found that these subscription-based models cover a multitude of products, including food, drinks, meal kits, clothing, vitamins and razors. While these are well-known by consumers, there are many […]

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Financial Planning Advice for Women

The path for women is a little like two steps forward, one step back. For example, almost 40 percent of all privately held firms in the United States today are owned by women. Furthermore, the 2018 midterm elections yielded 23 female senators and more than 100 in the House of Representatives. And yet, despite the […]

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Congress at Work: Punishing Terrorists and Kiddie Porn Traffickers; Reinforcing Cybersecurity and Patents

Hizballah International Financing Prevention Amendments Act of 2018 (S. 1595) – This bill amends the Hizballah International Financing Prevention Act of 2015 to impose sanctions on foreign nationals and governments that knowingly assist in funding or recruitment activities for the Hizballah terrorist organization. This includes providing arms or other assistance, as well as narcotics trafficking […]

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How Will the Markets be Impacted by Trade in 2019?

With talks of changing existing trade deals by then candidate Donald Trump now a reality with President Trump, America has taken a different path for international trade. Seeing mixed results during negotiations, global and domestic stock markets have been shaken and are subject to ongoing volatility. Today, foreign trade talks are in flux, and it’s […]

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How to Create an Effective Landing Page

When it comes to online advertising, there are many ways to reach new and existing customers for new product or service offerings. One approach is to create a landing page that emphasizes a unique or significant product launch. According to Forbes and Wordstream, the right type of landing page can increase leads by as much […]

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